Google aims to give the best results to its users, thus it detects, with shocking authority, low-quality websites and spammers. Google has several methods and algorithms to detect spam and rank web pages, one of which comes with the name, google spambrain.
Google’s spam detection algorithms can affect your search engine optimization efforts. Thus, it is worth taking action to mitigate their effects.
Everyone knows that spam is a huge problem in today’s digital world. It can be a threat to your jewelry store SEO and even steal money from your pockets.
Google’s Spam Brain was first announced in 2018. However, it was only in late 2022 that people began taking it seriously.
Understanding the SpamBrain Algorithm and How It Works
Google intends high-quality and safe sites to rise to the top of its search engine results pages (SERPs). However, spam sites use SEO techniques to artificially improve their search rankings. These spam sites are designed to trick Google’s algorithm, thus Google needs to filter them out.
The google spambrain is an AI-based Spam Prevention Algorithm and protection system. It is an extremely effective algorithm in detecting, improving, and minimizing spam search results and spam websites.
This spam update is a series of AI data sets and algorithms that filter out unwanted content from search results pages. This algorithm is designed to:
- Identify spammy websites that violate Google’s Webmaster Guidelines.
- Improve a website’s search rankings.
- Identify and abolish unnatural links such as those on sites that do link-building and link-buying.
- Protect users from clicking harmful sites that may contain malware.
- Prevent scam sites from tricking people into revealing personal information and wiring money.
- Prevent scammers from continuously finding ways to evade the company’s filters.
Fighting spam is the main function of the google spambrain and it does so with high accuracy.
How SpamBrain Targets and Penalizes Websites
Spam Brain targets websites with spammy or low-quality content and penalizes them. Spam is any content that could redirect users to a website other than what the user intended.
Spam can come in the form of “manipulative” or “fake” keywords to the use of misleading or false text. The Google Spam Brain attempts to minimize spam within the SERPs.
If your website fails to comply with the Google Webmaster Guidelines (best practices that make it easier for your website to show up in Google’s SERPs), such as low-effort and gibberish content, it will be targeted by google spambrain and be penalized by:
- Getting a lower search results ranking.
- De-indexing of your pages.
The Spam Brain can also identify sites that buy links and sites that are used for building outgoing links.
Common Tactics Used by Spammers that Trigger SpamBrain
What does Google consider spam? SpamBrain considers these activities as scams:
- Hacked websites
- Auto-generated content
- Swapping links
- Buying links
- Toxic links
- Engaging in sites that link to each other to increase rankings of one or more websites (e.g. PBNs)
The spam update ensures fraud and scams do not show up in Google’s SERPs.
That being said, when working on jewelry store SEO, make sure your activities, especially when link building, do not appear unnatural to the Spam Brain. If you do so, you run the risk of being tagged as a spammer.
Tips for Identifying and Avoiding Google SpamBrain
A drop in your website’s ranking or traffic after this update is a surefire sign your website has been penalized by SpamBrain. The worst case scenario is your website may become unsearchable on Google and, therefore experience zero traffic.
This happens because the update counteracts unnatural links. The update affects search results in all languages creating a widespread impact. This can severely affect your jewelry store SEO campaign.
How do you avoid being targeted by the Google SpamBrain?
1. Create valuable and original content.
It is a common practice to over-index keywords for search engine optimization and overlook that real people have goals when searching for such keywords. Avoid creating thin content because it will not help with your rankings.
Unique content should focus on expertise, authority, and trust (EAT). It should be comprehensive and authoritative to help the reader make better buying decisions.
2. Use keywords appropriately.
There is a difference between using keywords appropriately and keyword stuffing. Using keywords repeated without reason appear as though you do not know what you are talking about and just trying to trick Google’s algorithm.
3. Build high-quality links.
Make sure to use links that are relevant to your site. Unnecessary links are poor or unnatural links. They are not only unattractive or uninviting, but they also make it easier for Google to identify spammy content.
4. Do not include sneaky redirects.
Sneaky redirects in your content artificially increase traffic and play around with the search results.
Google penalizes websites for directing users to a website they do not expect to go to. Users need to land on the site they expect to land based on the search results.
5. Use anti-spam plugins or tools to prevent user-generated spam.
Sites that allow user-generated content (e.g. a message board) are prone to spamming. You do not want your users to accidentally submit spam content, so use anti-plugins or tools to prevent and fight spam.
How to Monitor Website Performance and Avoid SpamBrain Penalties
To ensure you are on the right track with your digital efforts and to avoid google spambrain penalties, you need to constantly monitor your website’s performance.
Here are some tools that can help monitor your jewelry store SEO:
- PageSpeed Insights. Evaluates factors that go into SEO
- Google Analytics. Tracks your website.
- Ahrefs Webmaster Tools. Monitors SEO issues on your site.
- Google Search Console (Google Webmaster Tools). Identifies how specific pages in your site are performing.
- MozBar. Tracks inbound links and their root domains for each web page and domain and page authority scores.
- Mobile-Friendly Test. Informs you or not your pages are easy to use on a mobile device.
You cannot do without search engine optimization. It helps increase your website’s visibility generating more traffic and more opportunities for conversion.
The google spambrain has made the web a better place. This spam update has succeeded in identifying more spam sites and minimizing hacked spam.
The ability of the SpamBrain to identify malicious behaviors among web pages has made close to 100% of searches spam-free.
Always be on the guard and avoid getting penalized by Google’s SpamBrain Algorithm.
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Guy has been building websites and helping companies online for over 15 years. He has worked in the jewelry industry for close to 30 years now. As the CEO of Jewelry Store Marketers, Guy leads the company to provide excellent services in website design and development, search engine optimization and more.