Digital marketing opens many opportunities for jewelry store owners to help them improve their online presence and grow their businesses. Effective digital marketing strategies can build your brand authority in your local community and even on a larger scale. However, without the proper marketing plan for your jewelry store, it may not positively impact your business.
Search Engine Optimization or SEO is one of the effective approaches to enhance the online visibility of your jewelry store on national or global scales. While local SEO is used to improve the visibility of your jewelry store in your small community.
To improve SEO performance, your website must acquire links from other high-quality or high-authority websites. These links are known as backlinks. In SEO, this link building process will help your website improve its authority and get a higher ranking in the search engine results pages (SERPs).
However, link building can be tricky and may not have valuable results if not fully understood. There are many link building misconceptions that can hinder the growth of your website, such as the following.
1. Higher Domain Authority (DA) should be the only criterion in choosing links.
One of the most common misconceptions of webmasters in link building is relying only on Domain Authority metrics. Although the third-party metrics are important, without a proper understanding of their representation, you will miss more opportunities.
In fact, Domain Authority only represents your domain standing on SERPs compared to your competitors. However, higher Domain Authority will not improve your ranking. It is important to note that Google will not use your DA scores to decide on your website ranking.
Therefore, a link from a website with a low DA score but a relevant source to your site can add more value and drive traffic to your site. Do not ignore websites with low DA scores but have valuable content because these websites have a higher chance of improving your site ranking.
2. Only links from relevant websites can add value to your website.
Ideally, you would aspire to get backlinks from relevant websites. However, most of these websites are your competitors, which are highly unlikely to link to you. Most of your competitors will not put your links on their websites because it would mean that once customers click on that link, they will leave their website and lead to your site. They will lose potential sales and give you the opportunity to make a sale instead.
Therefore, when looking for backlink opportunities, it is important to consider a wider outlook and not only within your line of business. For example, for your jewelry store website, you should not only aspire to get links from other jewelry companies but also consider getting backlinks from insurance companies, clothing companies, cosmetic companies, etc.
To achieve this, you must create high-quality content focusing on the target audience of these other businesses so that they will have reasons to link to your site.
3. Guest Blogging and link buying are reliable and effective tactics.
There is an ongoing debate about whether the guest blogging tactic effectively increases your site ranking. Guest blogging is the content marketing strategy wherein you write and publish articles for another website as their contributor. In return, they will create a link back to your website. While link buying is simply paying other websites to create a link on their pages that leads to your website.
Although these tactics may have an immediate improvement on your ranking, they may harm your website standing in the long run. This is because these tactics violate Google’s webmaster guidelines. Google will eventually penalize your website, and you will have to restart from scratch.
Therefore, if you are using these tactics, it is better to stop them now and avoid spending more money and effort. Most importantly, avoid penalties for violating Google’s guidelines.
4. Internal linking will not boost your site visibility.
Internal linking is the process of connecting one page of your website to another page of the website. Therefore, it allows users to navigate different content of your website.
Webmasters often give internal linking less priority and disregard its importance in improving the website ranking. It is undeniable that internal linking is a tedious task and hard to manage especially if you have a huge selection of products. The product pages may not be available for a long time and may just result in dead links and technical error pages.
However, internal links shape the structure of your website by connecting your content and ranking them according to their value and relevance. It helps Google find content on your website and gives the idea to rank your most important pages, eventually boosting your site ranking.
5. Link building is the only strategy you need.
Although the importance of link building to boost your website ranking is unquestionable, it should also be acknowledged that it is not the magic solution. In fact, link building is only a part of optimizing your website. There are other factors that should be considered to help you achieve a higher ranking, such as high-quality content, technical capabilities, and good user experience. Combine all these strategies, and your website is headed to the top ranking.
Improving your website ranking requires a lot of hard work. But seeking expert advice is the most important step. It is imperative to trust only reputable digital marketers, like Jewelry Store Marketers, who understand jewelry store SEO. They are experts in making a marketing plan for jewelry stores. They will enhance your website visibility and help your store be seen in your local community.
Understanding link building can help your website achieve a higher ranking. However, it is an evolving process, and you should continuously learn different tactics. The effective strategies now may no longer be applicable tomorrow. Keep in mind that there is no single solution, and attaining a higher ranking cannot happen overnight. It requires hard labor and an intensive marketing plan. It is always advisable to consult experts in digital marketing. After all, it is their job to continue learning how to improve your website and help you grow your business.
Schedule a Strategy Session Today
Guy has been building websites and helping companies online for over 15 years. He has worked in the jewelry industry for close to 30 years now. As the CEO of Jewelry Store Marketers, Guy leads the company to provide excellent services in website design and development, search engine optimization and more.