Jewelry business owners these days find it harder than ever to organically make their way to the top of Google’s search engine rankings pages (SERPs), and for good reasons. First, it’s hard to become visible and get organic clicks when your brand does not utilize features that Google’s algorithm looks for when its spiders crawl your website.
Statistics show that 75% of searchers never go past the first page of search engine results, so your SEO visibility and ranking are essential factors. Organic results in searches are those that occur naturally, unlike a paid search (also known as a PPC or pay-per-click system). If you’re looking to improve your organic ranking, you may find this article helpful.
What Is SEO Visibility? Use Google Search Console
If you’ve ever wondered why your jewelry site never shows up on the first page of Google search results, it’s probably because your SEO visibility is low. SEO visibility is a metric indicator of organic search results for an individual keyword, and it helps you determine how much more traffic you need to generate.
However, this concept is more than a measure of your jewelry site’s ranking for the right keywords. Visibility also tells where your pages stand against your competitors for these particular ranking keywords.
Google’s Search Console, a very useful free tool for beginners, is an outstanding way to see your SEO visibility.
What SEO Visibility Score Should You Aim For?
Your SEO visibility score is based on how well your jewelry site ranks for a specific keyword. For example, if your jewelry site ranks within the top 30 for the same keyword, you’ll receive an SEO performance score.
Otherwise, your site will usually show up as a 0 on most visibility trackers. This is because very few people scroll past Page 3 on the search queries results after entering a keyword, which is why ranking at #30 is the bottom line.
If your jewelry business is trying to rank higher organically for specific keywords, measure yourself against your competitors’ rankings on the same keywords. This can give you a rough idea of your SEO visibility.
According to Moz, a search visibility score of 100% means that you rank at the top for all your keywords, whereas 0% means you don’t rank in the Top 50 on the SERPs.
For this reason, it is realistic to aim for 35-45% on a visibility metric for your keywords. Remember, SEO is an organic process that takes time and effort.
What Is Visibility for a Jewelry Website?
Visibility for a jewelry website means that when users are looking for products or services that your business offers, they will see your pages when they search. The best way to increase your jewelry site’s visibility is to rank high on prominent search engines: Google, Yahoo, and Bing.
Tips to Increase Jewelry Visibility
So now that we know why SEO visibility is so important to your pages, let’s get into some easy tips you could apply to boost your site’s organic traffic and search visibility.
1. Improve your Jewelry Content
Before you embark on your SEO visibility journey, make sure that the content on your pages is rich. Next, perform keyword research for on-site optimization or use the Ahrefs Content Gap Tool to see where your jewelry content is lacking, then create new content in those areas.
2. Page Speed Matters in Search Engine Rankings
When your pages aren’t loading quickly enough, users will close them within seconds. Google measures loading speed, so be sure to utilize tools to measure and help you improve it.
3. It’s Far More Valuable Than You Think When You Build Links
Many people believe that building links between jewelry sites can downgrade their website’s SEO visibility. While that may be true of internal links between your own jewelry web pages, failure to create external links (as well as backlinks and guest posts) is one of the common mistakes of novice site owners.
However, your web page can actually start performing a lot better in the organic ranking positions with link-building to and from authoritative websites.
4. Scope Out the Competition on Search Engines
Businesses need to know who they’re competing against and provide what their competitors lack. Use a free SERP checker to check out the links your competitors are missing out on, then compensate with your own.
5. Social Media is the Way to Go
Though Google doesn’t officially rank on the basis of social media platforms, social media has become an integral part of successful digital marketing and SEO strategies. For example, add those ‘Share’ buttons to your content to encourage people to repost your jewelry blog post or content.
6. Informative Jewelry Content Always Prevails
When you consistently have unique and fresh content on your jewelry site, you’ll notice huge differences in your site’s overall visibility. As you create content, remember to put your readers’ needs first. Valuable blog content, jewelry articles, and case studies can help your audience make better-informed choices.
Make sure that your content is engaging, interactive, and relevant to your audience. Without the right content, you might as well forget the high search volume.
7. Optimize the Jewelry Meta Descriptions
A meta-description is what users first see when they find your jewelry business in search results. It’s like the sneak peek before the main show – so you need to make sure it’s compelling and enticing!
Use unique meta-descriptions for each page and include an accurate representation of your business. Be sure to refrain from duplicating content – not only will it get you in trouble with the bots, but it doesn’t look appealing to your audience, either!
8. Nobody Likes a URL They Can’t Read
When you have long and winding URLs, users may not click on them – and tend to forget them. URLs need to be short because that’s what people remember – and where people go, search engine bots usually follow.
Use hyphens rather than underscores, avoid capital letters, use geographic and product or service keywords, and keep your URLs short to make them readable and increase your domain rating.
9. Frequent Jewelry Site Reviews Are Necessary
You have to regularly go through your jewelry site and figure out what’s still relevant and what’s not. Then, by reviewing all your pages, you end up with a consolidated and updated site that is relevant to the times and simpler for users to browse.
Don’t let the SEO for your jewelry website go to waste by ignoring regular content reviews and updates. Be sure to keep up with Google’s algorithm updates and stay current on general trends, as well.
Check your rank changes regularly and chart its average positions over a period of time. You should test each SEO keyword, along with other words, to determine the need to adjust keywords in your SEO strategy.
10. Use Web Analytics
Web Analytics does more than just help you figure out where your traffic comes from. Analytics can also let you leverage keyword rankings, trending pages, LSI keywords, a featured snippet, organic user impression share, and so much more.
You’ll need proper tools to be able to see what’s going right and what’s not. Google Analytics and Search Console are definitely significant tools for you to start off with.
Make Your Jewelry Website ‘All Devices Friendly’
With a majority of users relying on their smartphones for almost everything, you’ll need to make sure that your jewelry site works well on mobile devices. Make your site mobile-friendly to raise your SERPs.
At the end of the day, SEO visibility is crucial to driving organic traffic to your site. For jewelry businesses to succeed in this era of digitization, they must adapt quickly to changing trends.
Schedule a Strategy Session Today
Guy has been building websites and helping companies online for over 15 years. He has worked in the jewelry industry for close to 30 years now. As the CEO of Jewelry Store Marketers, Guy leads the company to provide excellent services in website design and development, search engine optimization and more.