Many jewelers are still perplexed about how their jewelry websites could help them boost sales.
Some think they already knew the drill—only to find out that they have committed a lot of self-sabotaging mistakes that have significantly impacted their Google ranks.
Are you guilty of these website management blunders, too?
#1 Not Creating a Jewelry Blog
Some jewelers argue that all they need is an online shop to sell jewelry. While this is true, a jewelry blog also contributes to improved sales by promoting the store’s presence online. So, there’s no harm in drafting a short blog about jewelry after-care or the kinds of necklace chains available in the market.
Plan your blog content thoroughly. Do extensive research on trending subjects and ensure that customers will find your content invaluable.
#2 Not Optimizing Your Content for Google Visibility
And worse, not believing in Search Engine Optimization (SEO) at all!
Appearing on Google’s first page is not a magic trick. There is a science behind it. So, have a little faith. Some SEO techniques are also easy, so there’s nothing to lose.
Install SEO plug-ins such as Yoast that will guide you on modifying your content for SEO purposes.
#3 Ignoring Speed Issues
There are no sluggish websites—only unsuspecting website owners.
Google algorithm teaches us not to tolerate this by penalizing sites that don’t perform well.
How does Google measure performance? It doesn’t. We do. Because of this, your goal should always center on the users’ experience.
A slow website is definitely not a paragon of a high-performing website.
Choose a less complicated theme for your jewelry store website. If possible, compress icons, photos, and videos on your site to their minimum size of about 70 to 100KB without sacrificing quality.
#4 Uploading Repeat Content
Unfortunately, some website owners neglect their responsibility to provide relevant content to their visitors.
Instead, they fall into the trap of repeating their content, hoping that Google will not notice.
If you think you could fool Google, think again.
Create unique Meta tags that will distinguish one post from another. You can also fix the naming conventions of your site’s links to avoid using similar links on your posts.
#5 Giving H1 Tags the cold shoulder
Some folks are so obsessed with creating content they forget about the title. To make things worse, they also overlooked the heading and subheading tags hurting their SEO rankings even more.
Ensure that only titles are tagged as H1 on the source code. Make it a habit to label your headings and subheadings as appropriate, so Google also recognizes what’s important.
#6 Not Giving Credits to Where It is Due
Sometimes, it’s nice to compare notes from our previous posts or other sites. We can’t help it, and that’s okay.
What impedes high google rankings is owning what’s not ours and providing unnecessary links. So, make sure you give credits to where they are due without taking a toll on users’ experience.
Link to authority sites as much as possible and test whether internal links are working.
#7 Not Understanding Error Messages
Have you ever seen those pesky HTTP errors? While they seem technical, some of these HTTP errors are pretty simple, and yet, they remained unresolved simply because the thought of an error is already scary as it is.
Don’t let these HTTP errors intimidate you, though. Sometimes, these errors are self-explanatory; you’ll be surprised at how it’s easy to work around them.
Conquer your fears by familiarizing yourself with common HTTP errors and ways to fixing website issues that accompany them.
#8 Underestimating Strong Call-to-Action Statements
Have you seen those Tell Me Without Telling Me memes? In case you missed it, your strong call-to-action statement should also be something like that.
You have to tell your customers to buy jewelry products without blatantly telling these potential clients to purchase jewelry.
This subtle approach in encouraging customers to take action seems crazy, but it works!
Provide digital freebies such as an e-book or a PDF guide to entice your clients to respond to your call-to-action statements.
#9 Assuming Visitors Know How to Reach You
Because they don’t.
Or maybe they do, but they still won’t because it’s quite a hassle for them.
To be sure, don’t assume your visitors know you or the jewelry items you’re selling.
Many people don’t like to think much. So, if you can do the thinking for your potential customers, do it. Suppose your clients knew nothing about your jewelry business at all, and help them find what they need with ease.
Add your contact details in a conspicuous place on your online page (i.e., on the top part of your website). You may also incorporate a contact form that automatically sends customer queries via email.
#10 Being Overly Conscious of Rankings
Sometimes we tend to overdo things and overthink. Self-awareness is vital to improvement, but being paranoid is just self-destructing. And you shouldn’t succumb to these unhelpful thoughts if you want to be successful in handling your website.
Support your SEO practices with proven techniques and exercises only. You can also ask around which SEO methods worked for other people’s businesses.
When in doubt, focus on providing immense value to your users.
#11 Not Maintaining Your Website
Most business owners overindulge in the success of their SEO efforts and forget what they have started. Don’t be like these jewelry shop owners.
Yes, there’s nothing wrong with celebrating victories, but do not be complacent either.
Conduct regular SEO audits and address issues one problem at a time.
Website management mistakes happen, and there’s no other way to get around it but to go through it.
If you’re not sure about websites, a reputable SEO agency will surely be happy to help your jewelry business flourish in the online world.
Schedule a Strategy Session Today